ISSA Webinar: Behavioural insights and social security

22 April 2021 | Virtual

ISSA Webinar: Behavioural insights and social security

22 April 2021 | Virtual

Thursday, 22 April 2021, 15:00–16:30 (UTC/GMT+2 or CEST)
Please adapt timing to your time zone

Languages: Simultaneous interpretation in English, French and Spanish
(Simultaneous interpretation available using the Zoom App only)

Webinar organized in collaboration with the ISSA Technical Commission on Organization, Management and Innovation

Traditional economics assumes the rationality of individual choice i.e., in making choices, people consider all relevant information and carefully weigh options not only in terms of the immediate results but also of potential medium- and long-term consequences. On the other hand, a key insight offered by behavioural economics is that conscious and non-conscious factors drive human behaviour, with people preferring easy, simple and attractive choices to deliberate, cognitive decision-making.

Evidence gathered in recent years shows that context, habits, rules of thumb and acquired automatic triggers strongly influence individual decision-making. Using insights gained from the study of human behaviour including consumer choice, psychology and sociology, governments are innovating policies, strategies and procedures to achieve better results.

The behavioural insights approach provides social security administrators with another tool to improve social security outcomes. Artificial Intelligence, machine learning and Big Data can analyse information and can offer predictions of human behaviour in the key business areas of coverage extension, contribution compliance, and the prevention of fraud in contributions and benefit administration.

This webinar will address the opportunities and challenges of applying behavioural insights approaches in social security. It will present preliminary outputs of an ISSA project and practices implemented by ISSA member institutions.


Malek Ladki Malek Ladki, Consultant, Tactus Consulting, Inc., Canada
Pamela Alejandra Chandía Quevedo Pamela Alejandra Chandía Quevedo, Specialist in Social Work, Head of National Coordination of Psychosocial Programmes, Mutual for Safety CChC, Chile
Eng Soon Khai Eng Soon Khai, Deputy Chief Executive Officer, Central Provident Fund Board, Singapore

This webinar will examine the following questions:

  • How do social security institutions use behavioural insights as a policy tool to influence social security outcomes?
  • What are some of the methods used to assess the feasibility of using a behavioural insight to innovate a policy or strategy?
  • Is it ethical to use behavioural insights?
  • Does the effectiveness of a behavioural insight wear off after some time?


  • Welcome by Marcelo Abi-Ramia Caetano, ISSA Secretary General
  • Technical introduction by Malek Ladki, Tactus Consulting Inc., Canada
  • Case experience of the Mutual for Safety CChC, Chile
  • Case experience of the Central Provident Fund Board, Singapore
  • Q&A – Discussion
  • Conclusions
Maribel D. Ortiz Moderated by Maribel D. Ortiz, Senior Specialist in Social Security, ISSA

Practical information

The webinar is open to delegates of ISSA member organizations and invited institutions without registration fee.