Developing the information campaign

Due to its coverage of more than 42 million people, the Iranian Social Security Organization (ISSO) strongly needs a comprehensive system to share the information with its beneficiaries. The covered population is varied in terms of social, economic, education and vocational aspects. This made the communication plan a challenge for the ISSO Public Relations Department (PRD) which needs a comprehensive approach and system to produce context and select the right channel to inform the beneficiaries. Our plan to share the information includes producing the context in terms of language and culture, selecting the right media and getting feedback.